RICOH China Co., Ltd

Ricoh Group always thinks and acts in the consumers' shoes and constantly does new contributions to the consumers. The driving force behind Ricoh's business development is enterprising spirit, which includes the 'Spirit of Three Loves' and the management philosophy based on the 'Spirit of Three Loves'. Since its establishment in 1936, Ricoh has endeavored to establish new markets by constantly creating new value in its products and services to meet customer needs. For example, duplicating machine or electrograph originally is big and expensive commodity designed for the special function and market, The Ricoh thinks in the consumers' shoes, takes the popularization of duplicating machine as enterprise mission and tries its best to carry out technology renovation, finally, its productions were accepted by the consumers from all over the world and its market extended. During Ricoh's development in China, this kind of enterprise culture was inherited and developed very well.